For Immediate Release

LOUISVILLE, Ky. (August 14, 2007) – As the holiday season approaches, industry professionals and their customers have less time and money, which can leave gratitude by the wayside. HI-FLOAT Company, the inventor of patented balloon treatments that preserve helium and air-filled latex balloons, understands this problem and has focused on ways to keep everyone’s spirits soaring throughout this stressful time.

“There’s nothing worse than stress during the holiday season,” said Marjorie Burchette, co-founder of HI-FLOAT Company. “A few simple measures that show appreciation to customers will help keep the holiday spirit alive throughout the season.”

Burchette’s top three tips during the fall season include:

• Get Creative. The more inspiring your displays are the more likely consumers will keep coming back for more. Testing shows that air-filled balloons treated with ULTRA HI-FLOAT® maintain their original size for up to two months after inflation. Air-filled balloon displays can be prepared in October and they will last well throughout the holiday season, so have fun. Consider fall festival bouquets with turkey balloons, Indian corn, and autumn toned candle votives, or Thanksgiving Day football party decorations and painted pumpkins.
  
  
• Save Resources. Helium is at an all-time shortage and prices are spiraling out of control. Helium balloons treated with ULTRA HI-FLOAT® last up to 25 times longer than balloons that were not treated. There’s no need to rebuild displays due to drooping balloons. Conserving resources while saving money is something everyone can be thankful for.
  
  
• Prep Early. Balloons and balloon displays treated with ULTRA HI-FLOAT® can be prepared ahead of time, which can relieve stress for holiday party planners. Let customers know they can pick up their displays well in advance of their gatherings, which will help them relax on the big day.

“Keeping holiday sales lifted, while saving time and money is HI-FLOAT’S priority,” said Marjorie Burchette, HI-FLOAT co-founder. “Long-lasting balloons help keep stress levels down and spirits inflated throughout the Thanksgiving season, which gives us the time to say thank you to the people we care about.”

About HI-FLOAT Company:
In 1982, HI-FLOAT Company revolutionized the balloon industry by introducing its patented balloon treatment that increases the life of helium and air-filled balloons. Since its inception, family-owned, privately-held HI-FLOAT Company has expanded its product portfolio to include SUPER HI-FLOAT® and ULTRA HI-FLOAT®, which increase the floating life of latex balloons between 10 and 25 times. More information about HI-FLOAT® and tips for using the company’s products are available at www.HI-FLOAT.com.